Blog | Cyber Owl

Our Thinking.


Digital Marketing During COVID-19

In the coming months, businesses are going to become more reliant than ever on their digital strategy. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead.

  • May 1, 2020, 7:22 a.m.

RPA in digital marketing

By leveraging Robotic Process Automation (RPA), marketing teams are seizing the opportunity to enter the “Automation-First” era. Marketing operations: RPA allows for streamlined digital ad placement by up to 80%. Customer engagement: RPA integrates with chatbots to deliver a more compelling, actionable and intelligent conversation. The AI-powered customer experience: RPA turns rules-based decisions to experience-based; learning and improving continuously over time.

  • March 15, 2020, 7 a.m.

Driving ROI

The success of a campaign means different things to different people, but you can’t go far wrong if you focus on return on investment, otherwise known as ROI.

  • Feb. 10, 2020, 7:39 a.m.

Facebook Ad Testing - Reaching Better ROI

Facebook Ads have been highly touted by numerous top digital marketing agencies, our included. They offer excellent customer targeting and a huge reach when you consider Facebook’s average monthly user numbers just surpassed 2.41 billion as of June 2019. What you might not be aware of is the importance of Facebook Ad Testing – Your Key to Better ROI.

  • Oct. 6, 2019, 12:20 p.m.
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