By leveraging Robotic Process Automation (RPA), marketing teams are seizing the opportunity to enter the “Automation-First” era. Marketing operations: RPA allows for streamlined digital ad placement by up to 80%. Customer engagement: RPA integrates with chatbots to deliver a more compelling, actionable and intelligent conversation. The AI-powered customer experience: RPA turns rules-based decisions to experience-based; learning and improving continuously over time.
Facebook Ads have been highly touted by numerous top digital marketing agencies, our included. They offer excellent customer targeting and a huge reach when you consider Facebook’s average monthly user numbers just surpassed 2.41 billion as of June 2019. What you might not be aware of is the importance of Facebook Ad Testing – Your Key to Better ROI.